Recommended Engagement Ring Retailers
Where to buy your diamond ring
Buying your engagement ring is a significant decision, both financially and emotionally.
These retailers offer the best choice, the best value and the best service, no matter what you’re looking for.
Each has a detailed review which shows why they are the smart choice when buying your ring.

USA & Canada: #1
Recommendation

My number one recommended retailer in North America, with an unmatched mix of quality diamonds and 360º photography
Highest Quality
Diamonds

If you’re looking for the highest quality diamonds with unmatched sparkle, this is the jeweler for you.
Ethical
choice

Whether you want a lab-grown or natural diamond, if making an ethical sourcing is important for you, this is the retailer you want
Custom
Engagement Ring
Work with a professional ring designer to create your perfect ring.
Colored
Diamonds
If you want yellow, pink, green or any other color, this is the retailer to check out.
Buying from the
UK or Europe
If you’re in the UK or Europe, there’s only one choice for a retailer to get the best choice and the best value
Top recommendation: James Allen
James Allen is one of the largest jewelry retailers on the web, with access to a huge range of diamonds.
What sets them apart is the incredible imagery of every diamond they sell so you can see exactly what you’re getting. This makes them a great choice for any diamond, but an especially good places for non-round ‘fancy’ shaped stones.
Best for diamond quality: Whiteflash
Whiteflash is one of the most well respected jewelers online, having built an international reputation for top quality diamonds and designer engagement rings since their founding in 2000.
They are developer and sole provider of ‘A Cut Above’ round and Princess cut diamonds, which are cut to ‘super ideal’ ie. higher quality even than ‘ideal cut’ diamonds, making them some of the finest and most brilliant diamonds in the world.
Whiteflash are also authorized distributors for some of the finest designer engagement rings in the market including Tacori, Verragio and Simon G.
Ethical choice recommendation: Brilliant Earth
Brilliant Earth goes above and beyond current recommended standards for responsible sourcing with their Beyond Conflict Free Diamonds, which have been selected for their ethical and environmentally responsible origins.
Whether you’re looking for a lab-grown or a natural diamond, Brilliant Earth is the jeweler to choose if making a conscious, ethical choice factors into your decision when choosing your ring.
Custom engagement ring recommendation: Taylor & Hart
If you are looking for a bespoke engagement ring, you need a jeweler that will listen to your ideas, give you guidance, deliver incredible workmanship and stand behind their product with incredible after-sales service.
Taylor & Hart deliver all of that and more, with a level of service and value that you will rarely find in any arena.
Colored Diamond Recommendation: Leibish & Co.
Leibish & Co. specialize in just one thing – fancy colored diamonds. Whether it’s a yellow, black, pink or any other color of diamond that you’re looking for, Leibish & Co. is the store to check out.
And with a wide range of ring setting styles on offer, there should definitely be a ring that ticks all of your boxes.
UK and Europe recommendation: Blue Nile
One of the pioneers of online diamond sales, Blue Nile have built a dedicated production and distribution center in Ireland, which means that if you’re in the UK or the EU, it’s just like buying from a local online retailer.. But with much more choice and much lower prices.
Blue Nile’s scale means that buying a certified diamond is a much better, and better value, experience than local retailers.
Non-Diamond Engagement Ring Recommendation: Gemvara
If you’re looking for an engagement ring that features a stone other than a diamond, whether that’s a ruby, emerald, sapphire or anything else, Gemvara should be your point of call.
With a focus on top quality AAA gems and a huge range of setting styles, they’re the undisputed king of gemstone engagement rings.