Where’s the best place to buy an engagement ring in Canada?

Learn the best place to buy a diamond ring.. And where to avoid


Buying an engagement ring is a big investment – both financially and emotionally.

Perhaps the biggest deciding factor in whether you get a beautiful ring for a fair price is where you buy your ring.

Get it wrong and you could pay over the odds for a dull diamond, and many jewellers in Canada don’t make it easy to find a good stone – limiting the information they tell you and overcharging for low quality diamonds.

Best place to buy engagement ring canada

We’ve reviewed 9 jewellers across the Canada (with more coming soon), examining them across four key criteria:

  1. Engagement ring setting selection
  2. Diamon quality
  3. Service
  4. Value for money

Here’s what we are looking for in each:

1. Engagement ring setting selection

We look at the choice and quality of their ring settings, including the quality of the metals used e.g 10k gold vs. 18k gold.

We also consider whether the jeweller allows you to customise the ring setting to make it your own.

After all, while some ring setting styles are classic for a reason, being able to personalise it can make your ring even more special.

2. Diamond quality

The big one when it comes to engagement rings!

We look at the quality of the diamonds that are used, as well as how transparent the jewellers are about what matters most – the diamond’s cut.

‘Cut’ is one of the 4Cs of diamonds and is what determines how much your diamond will sparkle. However many Canadian jewellers don’t tell customers the cut grade, relying on the fact that many customers aren’t well-versed enough in the intricacies of diamonds to realise that they are being sold a low-quality stone.

Many Canadian jewellers also offer diamonds with low clarity grades, which will have noticeable inclusions and flaws, while showing diamonds that look perfect on their websites. We highlight this and in our individual reviews show what the diamond will actually look like.

3. Service

Many Canadian jewellers offer very short return periods for engagement rings, which can make things tricky if you are trying to time the delivery around a special proposal.

We look at this, as well as other service-related policies to ensure that the jewellers will stand behind their merchandise.

Lastly, we look at what customers are saying post-purchase, to see how well they were supported if there were any issues.

4. Value for money

Diamond rings are a significant investment, and it’s important to understand that there’s a big difference between price and value when it comes to buying an engagement ring.

While a chain jeweller like Charm Diamond Centres may charge around $8,500 for a 1 carat diamond ring, it’s usually a low quality stone with obvious flaws. For the same price at an online jeweller, you can usually get a significantly higher quality diamond without the same compromises.

Luckily, it’s easy to compare diamond ring prices as each diamond is graded on the same quality criteria – the 4Cs.

Best place to buy an engagement ring

The results of our research are below. Each retailer has a full and detailed review which you can click through to, to find out more.

RankRetailerScoresOverall scoreReviewVisit site
1: Best ValueJames Allen Logo
jamesallen.com

Settings:

Diamonds:
Service:
Value:
A consistently excellent experience, with the best imagery and the widest selection on the internet. Plus, excellent value.

Read full review.
Visit website
2: Sustainable Choice

Brilliant Earth logo

brilliantearth.com

Settings:

Diamonds:
Service:
Value:

Brilliant Earth are an excellent choice for the conscious consumer, matched with beautiful settings and competitive prices.

Read full review.
Visit website
3bogarts dark

bogartsjewellers.com

Settings:

Diamonds:
Service:
Value:
Northumberland based retailer, with online presence. They have a large range of lab-grown diamonds.

Read full review.
Visit website
4Ecksand logo dark

ecksand.com

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Diamonds:
Service:
Value:
Customer focused, ethical jeweller with a high price tag.

Read full review.
Visit website
5Michael hill logo dark

michaelhill.ca

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Diamonds:
Service:
Value:
One of the largest jewellery retailers in Canada, so stores are easily accessible, however this translates to bigger prices. 

Read full review.
Visit website
6paris jewellers dark

parisjewellers.com

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Diamonds:
Service:
Value:
Mall jeweller with 23 stores across Alberta and Saskatchewan. Large selection of settings and excellent customer service but poor value for money. 

Read full review.
Visit website
7peoples logo dark

peoplesjewellers.com

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Diamonds:
Service:
[
Value:
Largest mall-jeweller in Canada with over 100 stores in almost every province. They focus on providing a huge quantity of settings over a high quality of diamonds.

Read full review.
Visit website
8crescent logo dark

crescentjewellers.ca

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Diamonds:
Service:
[
Value:
Offers large selection of Canadian diamonds and settings, but lacks transparency over diamond quality. 

Read full review.
Visit website
9spence logo dark

spencediamonds.com

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Diamonds:
Service:
Value:
A customer focused store, and predominantly a bricks and mortar retailer. The online experience is lacking with no prices on their website. 

Read full review.
Visit website
10birks logo dark

maisonbirks.com

Settings:

Diamonds:
Service:
Value:
Luxury store with a luxury price tag to match. They have a large amount of retail locations across Canada, however the online selection of engagement rings are quite limited.

Read full review.
Visit website
11Ben Moss logo dark
benmoss.com

Settings:

Diamonds:
Service:
Value:
Part of the Charmed Diamonds family, with high priced, but low quality diamond offering. 

Read full review.
Visit website
12ann louise logo dark

annlouise.ca

Settings:

Diamonds:
Service:
Value:
Ann Louise has 14 retail locations across BC and Alberta. They have a wide range of settings to choose from but the diamonds on offer are low quality.  

Read full review.
Visit website
13charm logo dark

charmdiamondcentres.com

Settings:

Diamonds:
Service:
Value:
Charm pride themselves on being a Canadian family owned business. They are one of the largest retailers in Canada, but charge high prices for low quality diamonds.

Read full review.
Visit website

Our recommendations for the best place to buy your diamond ring:

I have two recommendations as the best place to buy a diamond engagement ring in the Canada, depending on what you are looking for:

Top recommendation: James Allen

James Allen is one of the largest jewelry retailers on the web, with access to a huge range of diamonds.

What sets them apart is the incredible imagery of every diamond they sell so you can see exactly what you’re getting. This makes them a great choice for any diamond, but an especially good places for non-round ‘fancy’ shaped stones.

james allen logo stacked

Ethical choice and Canadian diamonds recommendation:
Brilliant Earth

Brilliant Earth goes above and beyond current recommended standards for responsible sourcing with their Beyond Conflict Free Diamonds, which have been selected for their ethical and environmentally responsible origins, including a great selection of Canadian origin diamonds. .

Whether you’re looking for a lab-grown or a natural diamond, Brilliant Earth is the jeweler to choose if making a conscious, ethical choice factors into your decision when choosing your ring.

brilliant earth logo